giffgaff campaign

This project involved developing a guerrilla marketing campaign for giffgaff, aiming to add a fresh layer of meaning to their new brand platform. The objective was to convey that being a giffgaff member means existing on a higher realm of unbridled optimism. With a history of cheeky, unconventional messaging, giffgaff thrives on unexpected, budget-friendly campaigns that grab attention in surprising ways. The challenge was to reflect the brand’s bold, playful, and optimistic spirit—creating shareable moments that spark conversations among people and the press.